Hellmann's virtual Sandwich Swap 'n' Share is back!

Back-to-school time is here, and for most Moms that means back to car-pooling, homework monitoring and of course, packing lunches. It can be hard to come up with lunches made with real, simple ingredients that kids will eat and actually enjoy. Luckily, Hellmann's and Best Foods Mayonnaise are putting the fun back into lunch this September with their virtual Sandwich Swap 'n' Share program.

Celebrity chef Bobby Flay and actress/mom Lori Loughlin are teaming up with Hellmann's to help re-launch Hellmann's virtual Sandwich Swap 'n' Share on the Facebook application (Facebook.com/Hellmanns). This virtual version of the beloved school lunch ritual of swapping sandwiches will benefit Share Our Strength, the leading non-profit organization ending childhood hunger in America.

When people visit Hellmann's Page on Facebook, they'll have the opportunity to create a sandwich on the application and, for every sandwich built, Hellmann's will make a donation to Share Our Strength. What's more, when they share a sandwich with a friend, an additional donation will be made as part of Hellmann's $75,000 commitment to support Share Our Strength.