Liberty Mutual is attacking important safety issue of getting aging parents to consider safety issues while driving by starting a “National Conversation Drive” to stimulate conversations about senior driving safety. It begins with an all-day event at Grand Central Terminal’s Vanderbilt Hall in New York City on Thursday November 4th from 10am-3pm. At the event, members of the public will get the opportunity to experience some of the physical and cognitive limitations that older drivers may experience while operating a motor vehicle, or doing every day activities. Participants will don specially designed movement-restricting “senior simulator” suits and visually-impairing eye-wear to help them feel and see the limitations seniors face. Participants will also be asked to complete an online pledge to have conversations with their elderly parents and family members about senior driving safety, as well as transportation alternatives for seniors.
For each pledged conversation, Liberty Mutual will make a donation to help ITNAmerica provide rides to seniors - up to $100,000. ITN is a national organization that provides safe transportation alternatives for seniors who no longer drive.
Baby Boomers are often uncomfortable having that conversation with their parents. In fact, a recent national survey by Liberty Mutual shows that 75% of adult children have not discussed driving safety issues with their parents and 88% of seniors say they have never had this conversation.
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