December 9, 2010

Cheerios Spoonfuls of Stories

To help grow kids´ love of reading at a young age, this fall Cheerios is once again inviting families to start the day with a nutritious breakfast and a new book. As part of its ongoing commitment to nurturing young bodies and minds and helping families connect by fostering a shared love of reading, Cheerios will provide more than six million children´s books, free inside Cheerios boxes, through its Spoonfuls of Stories program. Over the past nine years, Cheerios has distributed almost 50 million children´s books in-pack.
 
Thanks to the wonderful folks over at My Blog Spark my children had the opportunity to check out the newest books from the Cheerios Spoonfuls of Stories. They were extremely thrilled as they were able to read each book in English and Spanish while enjoying a nice bowl of cereal. So far, these book has been a huge hit in our house and I just had so much fun listening to them read the stories.

This year´s free in-pack book offerings, appropriate for children ages three to eight and written in both English and Spanish, include:
  • All the World, by Liz Garton Scanlon and illustrated by Marla Frazee, which discusses the many wonderful things a child can encounter in the world as well as the commonalities all the world shares.
  • Chaucer´s First Winter, by Stephen Krensky and illustrated by Henry Cole, follows a bear named Chaucer, who knows he is supposed to sleep through the winter but feels it´s much more fun to stay up and play.
  • Jump!, by Scott M. Fischer, chronicles the adventures of a bug, a frog, a cat, a hound, a crocodile, a shark, and a whale, who all love to jump!
  • No T. Rex in the Library, by Toni Buzzeo and illustrated by Sachiko Yoshikawa, is a story about a little girl named Tess and her adventures in the library with a boisterous T-Rex.
  • The Purple Kangaroo, by comedian Michael Ian Black and illustrated by Peter Brown, which is a vivid and humor-filled story that tricks the reader into thinking about a purple kangaroo. 
As studies have consistently shown, children with greater access to books and other print materials are more successful in school and in life. However, one recent study revealed that in low-income neighborhoods, there is only about one age-appropriate book for every 300 children,* a statistic that exposes one of the biggest barriers affecting literacy today - lack of access to books.

In an effort to help combat this issue, Cheerios, as part of its Spoonfuls of Stories initiative, will also make a $300,000 financial donation to First Book, an award-winning national nonprofit that helps get books into the hands of children in need. Cheerios has donated more than $3.5 million to First Book over the past nine years.

To learn more about the Spoonfuls of Stories program or to donate to First Book, visit www.spoonfulsofstories.com


Disclaimer:

Cheerios Spoonful prize packs and information were all provided to me from Cheerios through MyBlogSpark