Pantene Charitable Initiative: Healthy Hair for Healthy Water

Pantene is proud to announce a charitable partnership with the P&G Children’s Safe Drinking Water (CSDW) program called Healthy Hair for Healthy Water, a collaboration that will help women and their world shine through healthier water. Through this campaign, Pantene will help CSDW reach its goal to ‘save a life every hour’ in the developing world by providing two billion liters of clean water every year by 2020.

“Mothers lose 1.8 million children every year from diarrheal diseases caused by contaminated water – more than HIV/AIDS and malaria combined,” says Dr. Greg Allgood, Director, CSDW. “Pantene’s commitment to improving the health of women and their children through its Healthy Hair for Healthy Water program is a means to help address this global health issue.”

The campaign will deliver clean, purified drinking water to needy areas via low-cost PUR packets, one of which quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. Although CSDW is named after the children, Allgood says it is women who bring the program to life. “The true heroes of the CSDW program are women, as they provide 90% of all of the PUR packets.”

In the United Sates, consumers can make a difference now by purchasing Pantene products from the P&G eStore at http://www.pgestore.com/Pantene/pantene,default,sc.html. For each bottle purchased from the eStore through February 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week’s worth of clean drinking water (10 liters) for a child in the developing world.

The global campaign was announced yesterday by Pantene celebrity ambassadors, supermodel Gisele Bündchen of Brazil, and singer/song writer Anggun of Indonesia at P&G’s VIP reception that was held in conjunction with the 2010 Clinton Global Initiative in NYC.